How does this keep happening?

Dove's newest ad for their VisibleCare body wash promises "visibly more beautiful skin in just one week". However, due to the unfortunate juxtaposition of images in the ad, it seems to be saying that "visibly more beautiful skin" means whiter (and thinner and blonder).

You can see it for yourself:

The black woman is obviously standing under the "before" while the white woman is standing under the "after" with a Latina woman in the middle. The problematic aspects could easily be removed by rearranging the images, or even by removing the words "before" and "after", and yet here it is. I have to wonder how this ever made it to print without someone noticing what the ad was really saying.

Dove released this statement about the ad:

We believe that real beauty comes in many shapes, sizes, colors and ages and are committed to featuring realistic and attainable images of beauty in all our advertising. We are also dedicated to educating and encouraging all women and girls to build a positive relationship with beauty, to help raise self-esteem and to enable them to realize their full potential.

The ad is intended to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more beautiful in just one week. All three women are intended to demonstrate the "after" product benefit. We do not condone any activity or imagery that intentionally insults any audience."

Notice the lack of an apology. This statement reads more like "You're making a big deal over nothing" than "Oops we made a mistake. Our bad". The ad is also still running on their website dovecloseup.com.

I want to think that this was simply an unfortunate mistake and were simply trying to portray women of different colors and sizes in their advertising, but the lack of an apology and the fact that the ad is still being used really makes me wonder. At the very least, they seem ambivalent towards the message that this is sending.